UFC 111 on Big Screen

Centennial, Colo. – Feb. 22, 2010 – For the first time in UFC® history, UFC fans can head to their local movie theater and take in all the action in the Octagon™, live and broadcast in high definition on the big screen starting with UFC 111: St- Pierre vs. Hardy on Saturday, March 27 at 10:00 p.m. Eastern / 7:00 p.m. Pacific.

Dana White, UFC President, today announced the UFC has closed a deal with NCM Fathom to present a series of live UFC fights in more than 300 select movie theaters nationwide, as well as plans to have UFC fighters host screenings in various markets.  Tickets are available to this special in-theater event at www.FathomEvents.com and presenting theater box offices.  For a complete list of theater locations and prices, please visit the web site (theaters and participants are subject to change).

“This is an opportunity to provide our fans with another cool way to watch UFC programming on the big-screen, live, in high-def and in surround sound,” said White.  “UFC 111 has a stacked undercard and St-Pierre vs. Hardy and Mir vs. Carwin are both title fights, so this is the perfect event to kick off our new deal with NCM Fathom.”

UFC 111: St- Pierre vs. Hardy features reigning UFC welterweight champion Georges “Rush” St-Pierre vs. British bomber Dan “The Outlaw” Hardy and former heavyweight champion Frank Mir vs. number one contender Shane Carwin for the interim UFC heavyweight title. In addition, theater-goers can watch the entire UFC 111 live card, including welterweights Jon Fitch vs. Thiago Alves, lightweights Jim Miller vs. Mark Bocek and welterweights Ben Saunders vs. Jake Ellenberger.

“Fathom audiences have long been waiting to see UFC events in their local theaters around the country and now, for the first time, fans can experience the action-packed excitement of the UFC on the big screen in pure high definition,” said Dan Diamond, vice president of NCM Fathom. “Teaming up with the UFC for this series is a major milestone for our alternative program schedule in movie theaters and promises to give fans an intense opportunity to cheer on their favorite fighters, front row center.”

Broadcast live from the Prudential Center in Newark, NJ, UFC 111: St- Pierre vs. Hardy will be shown in more than 300 select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Clearview Cinemas, Cobb Theatres, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements and Regal Entertainment Group movie theaters, as well as the Carolina Theatre (Asheville, NC), Palace Cinema 9 (South Burlington, VT) and Penn Cinema (Lititz, PA), through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.